Category: Data analytics
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From Chaos to Clarity: How African Businesses Can Use Affordable Data Tools to Improve Customer Experience
Imagine walking into a shop where the owner remembers your name, your favourite products, and even suggests something new you might love. It feels personal, right? Now, imagine if businesses could do this on a larger scale—whether online, in a physical store, or across an entire industry.
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How African Businesses Can Build a Data Strategy on a Shoestring Budget Using Free Tools
In an ever-shifting business landscape, adaptability isn’t just a trait—it’s a competitive advantage. Companies that embrace change, learn from challenges, and pivot when necessary are the ones that not only survive but also thrive in uncertain environments.
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Why African Businesses Must Adopt Proper Data Strategies for Sustainable Growth
Data isn’t just a luxury for big corporations—it’s a necessity for every business, big or small. Across Africa, businesses are growing, industries are evolving, and technology is playing a bigger role than ever before. Yet, many African businesses still struggle to implement proper data strategies, often relying on gut feeling or outdated methods to make…